Black & White and 'read' all over
This announcement today almost made me jump out of my chair: The area’s first White House | Black Market Outlet boutique will open at Legends Outlets Kansas City in May 2012.
The women’s retailer will offer a collection of apparel, accessories and shoes in its signature palette of white and black designed specifically for the outlet boutique, while offering a select assortment of product from their full-price boutiques as well. The White House | Black Market Outlet boutique will occupy an overall square footage of 2,955 next to Saks Fifth Avenue OFF 5TH.
This is very good news for the Legends in Kansas City, Kan. The BCBG Max Azria, Banana Republic and Ann Taylor factory stores/outlets were the only reasons I ever shopped there, until the center upped it's game with the addition of the Saks and Loft outlets and the J.Crew Factory Store (my new fave). Now, adding a WHBM outlet peaks my interest even more.
Good move by the management. Although, to be honest, I don't think it will be an outlet center of choice, regionally, until they open a Coach outlet store. (And maybe a Victoria's Secret, but I won't push my luck.)
— Jessica Marshall